You should consider converting to a business profile and setting all personal content to secret. If you ticked the first three points, you’ve already invested a considerable amount of time and work into your business niche account. Since business accounts are intended for commercial use, they come with several extra benefits that, for the purpose of keeping this post short, are explained in 5 Reasons Why You Need A Pinterest Business Account (vs Personal). To grow your business account, you need to commit to creating Pinterest content about topics that are relevant to what you do for your clients.

Your business account has a clear, intended purpose and that is to attract your target audience with content that is relevant to what you do and what your audience needs help with. There is a distinct difference between a personal and business account: a personal account is about you and a business account is about them (your ideal audience). If your goal is to do all those things, it is required by the Pinterest Terms of Service to use a Pinterest business account. If your goal is to increase brand awareness, drive traffic to your website, grow your email list, or attract people to your services, a Pinterest business account is the way to go. Pinterest business account, however, is designed for marketing and helping businesses make money.

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